Jake Riffel

Digital Marketing

I’m a digital marketing specialist who blends brand strategy, visual storytelling & design, and data-driven insights to help organizations stand out and connect with their audiences. My experience spans higher education, state government, non-profits, and freelance creative work. I’ve led website redesigns optimizing for SEO and UX; email, print, social media, and paid ads campaigns; and developed cohesive branding for small businesses. Skilled in Adobe Creative Suite, Figma, Google Ads & Analytics, Meta Ads, and all major CMS platforms, I bring creativity, adaptability, and a results-focused mindset to every project.